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        Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
         
         
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        רר Specialist Viewpoint
        רҵ Speciality Article

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        Ȼκҵijɳչһ˳ʮȫʮżʧҲ֮ؼҵ
        Ӧ˶гҵɶһҪҵʵϾҵڴʱȡһֶκͲԻָҵôҵ׸οչṩɼɺذϺͰ


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        ˵غӦ䷽IJ߻ҵһҪҪǾӦǰƶӦ䷽ȷʱ׼˳ȹҵĸӰ콵͵ӦʱǾͿԴݵ˳ֵ׼ȥץסȨ
        κҵڷչжһ˳ַͻ¼ʱϮǷԤϵͳٵزȡӦжϵҵIBMɿڿȸ޹ȶ¼Լʱ͸߳ĹعȻȹƽӦԪ亦
        Ŀ˾ӪתԤǵҵͨ緢ԭԤ⽫ҪĻչӶƶֿɴѡӦӪͬʱͨǿѵԱʶ
        ڿӢ˾ܲһشõİ칫¥й˾ÿ궼ҪԱʷĹѵμռȫԱ10%ܶ๫˾רŵعԤĹز߻

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        ģٷӦ紦
        ϢijʹҵܵӰýϢԴǸӵͬʱ໥ת˿ܻͬһ¼ĴкܴIJʱΪķߡҵӦٶͨýȷϢԴͳһܵĸֲ²

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        ͻȻʱжҪȵĹֲеĻʻܹЧĽ˾ڵǰǿҵθеĴ󻷾Դǵijŵûʵʵжֻ߸ĻɺǴǵ̬пʹҵΪǺСʧҵıԵԴ޵ʽûʸΪڴԼŵʵľҲ֤ǸоȷȱӦĿŶ
        1982ǿ˾ˡ̩ŵж¼ʱթǿҩ˾⽫̩ŵıǩ軯ʹ7õ˵Ϣǿ˾ϧʧ1ԪĴȫջгеĴֹʹƬ50ԪйصĶʱϢڳɹشһ¼ʹƷڽгռʻָǰ95Ϊǿ˾˵Э䷢ġ轱 ϸо䰸6

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        ǰҵȡΪǷdzҪΪӳһֻ̬Ϊȡҵڲ߻ʱҪ׼һЩҪԭʼ磺һЩƬ豸¼ָͼȵܸһЩص֯ýʱṩýʾҵýֺ̬Ӯñʱһռĵһ

        ߣϢȨ
        ڴͨҪնⱨȨҪԼ֯ΪϢһԴ
        һҵʱóһҵҪΪĵһûбҪճеĵĸһӦԲͬҵڲͬǰݾʵһʱԵҲdzԵʱڽͬʱһһȺҲһΪĵļ
        ĻרҵʹýɱԱ뿪غȻܻúܶϢԾܵıýºIJ²һбҪһרдϸԼҵľ

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        ţӰ
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        ׶

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        ԤΪĵһ׶βֵһȼ־õİ취
        ҪԤҪпܻҵ鷳¼һһоٳܵĺҹԤĻܷܺΪ˾ǧƵĹԱеκһΪʧ˾ȴܹ
        ͱܶڷijЩҵҪе̸йܶ

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        ӿǵĶǵǰгѹٻоǽܷĵڶ׶Σδ
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        Ϊ׼ʱЩϸ΢ĵطνĵڶǷdzӰǶ෽һĴ۶Ǹ߰
        1992갲³쫷绰˾ϼݶȱIJǵ߸߻򿪹ռж绰˾Ұ⹤ԱкҪռж쫷罫жĴݻ֮ڼտ͵ҪʱԱһսͨļһЩԱʱжӶĸǽѳͶ뵽绰Ļָȥ

        ׶Σȷ
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        ׶εͨսԵѰϢʱԱ˾и˵ĿԼĿ໥ӡ֤
        Է1994׵Ӣض˾оƬʹ¼ΪⳡĸԭӢضһϵ⵱һ֮ý屨ֱǻԵ֮Ӣضʧ4.75ԪЦ˾ԸоƬʱûϽƽдԼ13ĸûоƬɼDzҪоƬֻҪ֪Ȩ

        Ľ׶ΣĿ
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        һȺְԱרְĿƹ˼˾ӪһַdzǵҲ˵ϯִй쵼Сһλʤεĸ߼ӪԱ쵼ľӪС֮Ӧһ"ǽ"
        ӦָһΪ˾ķڵķԶѵԴһ㹻Ĺ໥صǾͿ϶ᷢ
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        СӦһλ˱һκ¶ȷ˵Լ
        ֮ҪȡóԶ˾ڿʱӦعעߵǹ˾Ķ

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        ׶ٶǹؼǰʨʳƷFood LionͻȻܵĿԭijֱ̨Ŀָ۱Ʒ˾ɼ۱ʨʳƷ˾Ѹٲȡж빫ڲι۵Ʒǽڼල˻ƷԱѵͨЩʩͻʳƷҩƷֶļ""˺۶ָܿˮƽ
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        һ׶ʵܽᾭѵһ˾ǰ׶δȱҲ˵ûĪؽø㣩Ļ׶ξͿṩһֲʧ;ҵĻ
        Ⱥ鼤ߵɹػľ䰸ǿ˾"̩ŵ"¼Ĵ軯Ⱦ"̩ŵ"һϵ¼ʱϯִйΪȡǿĴʩ֤ڵİȫͻָ˾ƷͨҳĹ͵˾3100Ҵȫ̵ĻϺͼͥҩȫջȻ˰װڽгռʻָǰ95漣ȡõȻûд۵벻ȥָҪĴԵ΢ҵǶȿ"̩ŵ"Ľǿ˾һ֤ͻĹԼԵ±׼ļȻһ˾ȴԵõϸо䰸6
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        ֮ҪһŬʹҵһҪŬҰųԶһЩԼľ6ָ˵滰Ͽ˵


        õķ

        һȨϷ
        ЭȨԻЭýȣҵ̬չתΣΪĹؼ¼ƽϢ̶ܴdzɹȨϵĽձ֥ʼDZ¼1996ɿڿж¼ȵ
        1999֥FDCܵļΪձ֥ڶ⳥10.5ԪйһƬȻΪʲôйˡĺɽ֮ڹƲ֥ӪʼжȺйЭĻ᳤ͷѧרҳ̸йԶԴάȨάȨ붫֥Ƽ¶֥û˵15۵ĵ1500̨ûκûFDCƵԭ֥ͦһѹϸо䰸3


        ¾·
        Ըոշ̬ʾչúܴʱԵ¼
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        ڴ˴¼ָ곤ֻ˵˾䡰ع˿͵ԸԲƽϢ˹ڵԹŭλ곤ּʱزȡЧʩһ澡޶ȵ˿ͬʱִӰȫǶȿҵ˺˲ĹӶڸϱ̬Ľһ


        ڽ¾ͬʱԹҲת乫ڶҵĿתƹڵע
        1996ʱɿڿж¼ʱɿڿֹ˾ڴ¼ɵ𺦵ͬʱŵ¼ÿʱͥһƿɿڿ¼𺦺ɿڿֹ˾ܿع˾ɿڿֺܿ³ڱʱ̵Ļϸо䰸2

        ģ˵
        ˵߶ԲƷķĺ;ٴ1996ʱɿڿж¼ʱΪʵɿڿֵĵһҲֱӵľٴܲõһƿɿڿϸо䰸2

        壩취
        2000΢˾߱ǶƼַȨҪ⳥
        ǰոշΪ׵ıԼըйפϴʹ¼ȫǿҵ尮ͷʾ΢ թʽйҵԵķȻΪַ
        Ƕڹ΢ԲǼ򵥵һǶǶȲǵһҲһ֮ǰлΪ΢֧ǧԪҵ΢߱ĴƼ˾Ͷѯ˾ʤ޶⳥¼״Ƕֻ΢жһǶô¹¶ΪʾϣҵܴеõʾҲϣҹҵڲпгзʺйԼƷ
        ˾ٿһ΢ڶɱйҵλڴýγɷ΢һ΢ΪΪ
        ޹96Ա幤ҵĴֹ߲޹ĸ汨һʵֻй˹չ˾ܲð¿ԡΪٻĴ˵ġġӶʹĿ˹

        ת߷
        ַʽСΧ׽²ſʱҪĴ׼ʽԴһʱԿ

        ڴÿһʱһַͬʱõӦùйؼҪ


        еĽ

        һҪȵʱŴæӦ
        ҵҪкǿĹʶרҵʵжҽһ׽ȫġԤϵͳҵڲҵϢͨӦûʶûнӦġԤϵͳΪɻ
        ֥99ʱ֥֮Ͳȡ㹻ĴʩԤ¼ĽһɢҲйôϸо䰸3

        Ҫȥ˾
        ˾ʹ¼Ӱҵʹ˾ӮĿл²ߵIJӡ
        98ʼDZ¼״鼰¼ý塶΢硷ʱڽԼ̶ϸо䰸4

        ҪֻDZ
        70ǿʼڷչйƹ㲢Ӥ̷۶еΪ֤ݱ˾۵̷۵ӤӪýԴбЩ˾ȴӦ
        1977һġȸƷ˶ӤƷжϻĻԱȰ˵ҪȸƷʿ˾ڷչйвµҵΪԴȸ˾ֻǵӤƷ1970һαʱȸ˾ͼΪӪԴ˾ṩٿѧйصݷⲢûõеȸ˾ǺϷҪԹ˾ⱶ⵽ýҵ10ֱ֮19841ȸ˾ϲʵʩ֯йؾĸƷĹʷʵȸƷ˶ίԱ˶

        ģҪֳĬ
        Ҫν鷳ȫԲŷ˵ʽڲĹͨŽĽӴܱΪ繵ͨµĸԵIJҲܸԼһõ?
        2000Ѻ˴Ϊʹõʱ˾ڲвŽIJɷõĹ涨ֱӵĺǵ¹˾繵ͨȱҲһԵķ衪벻ԵĿΪֹԵijĽȻѺԸ

        壩Ҫ޴
        ҵں׼ڷ޴¼ʧӴ˥
        İǸϸо䰸5

        Ҫӱ
        ҵҪһ̬뷨DZǿԤϵʧҵʾע¼ʹܺһҵӦедһҵгôԻͱòҪǶоʤʵʵʱԸıеʵȴԸıǶ¼Ŀ
        ǿ˾ɹ"̩ŵ"ж¼˵Э䷢"轱"ǿ˾·ջ֥Ӹ"̩ŵ"ҩƷھԼ֮ܵǿ˾һζȡǿӲ̬ôҵǶжĿ־ܾ޴Ĵϸо䰸6

        ߣҪӦ䵭
        ڶ֥¼ǿע⵽϶Զ֥й˲¶֥Ӧȡ㹻ĴʩԤ¼Ľһɢ൱ʱڶ֥ķӦ൱ҲdzĮû߽й֥ͨ˾һܺ˵ʲôʱѾشҪġǰ24СʱʵԼеҲӦ߽н˵½Ͷʹ߲ܵӵĸоַ֥֮ѸٽйͨìԭΪصϸо䰸3


        ר֮

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        2ʹ˾֯Ϊ빫ڵֵһ
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        7ƶԤķͶԲ
        8ΪÿһDZڵƶսԺս
        9齨ƺС
        10ȷܵӰĹ
        11Ϊ޶ȼԹ˾֯ƻӰЧĴͨ
        12ƶӦƻʱⲿרҵٷͬĴ
        13д淽
        14йطƻвϵϰ
        15ΪȷʱһѵصרҵԱƽʱӦǽרѵ

        
        1ʱ׼ʱλ
        2նⱨȨԹ˾֯ΪһϢԴ
        3ȷϢҪý
        4ȷϢԵҪ繫
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        6ŷýȡ²ϵij
        7ڼΪż׼ͨѶ豸
        8Ű칫Խý绰ѯбҪ24Сʱͨ
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        10Ӧһ˾֯ĸ߼Ա쵼СĹ
        11ȷСЧĹ
        12׼һӦŸհԱʱֱӳʵ
        13ȷڼͨ·ijͨ

        Ĵ
        1ӦĿʱȡж
        2ҪһٶѵصԱпƺ͹
        3ҪԱ˽Ľչ
        4ΪԱרõĵ绰Ӧĵ绰
        5ҪڵչܵĻͨо֤˾֯Ŀ
        6跨ʹܵӰĹվڹ˾֯һ֯й
        7빫ȨԻԱȷṫڶԹ˾֯
        8ʱ׼Ӧʱ׼޸Ĺ˾ļƻ͹
        9ҪڴԱõؽ
        10ΪиҪҪ
        11׼ȷشܲҪ
        12ԱҪ㹻ij
        13Ҫȡѵ

        ģеĴ
        1Ҫⷢйرʾ֯׼
        2ֻȷ˽¹ʵʵԭܶⷢϢ
        3ҪȷеϢ
        4˽ʵٷŸ
        5ŷЧķԼṫڵ绰ѹ
        6ϤýͨĹʱ
        7ƶԤķͶԲ
        8űʵӦʱָҪ
        9Ҫ㷺ϢԴߺ͵صý鱣õĹϵʱͨǶⷢϢ
        10Ҫý빫ڽдͨԿ
        11ڴҪʹл
        12ȷ˾֯һϵжḺΪǿ֯


        ע

        1----Ʒ⼰䴦
        ҵֵľDzƷһҵȷһջIJƷ߼ʱ̬չǾؽеǸҵרķĿ

        2ԳʱҪԱɶҲҪ
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