Gongchuang Brand Planning Organization, foundation in Shenzhen, is a organization with a characteristic of " Creat the brand for Chinese enterprise". We are Specialing in Brand planning, Advertising, Marketing, Designing etc..We are concentrating on the brand studies, the brand creates the profession adviser that set up, the brand communication, expansion and brand management design plans organization.
 
 
    ¡ð Ê×Ò³ ¡ð ÁªÏµÎÒÃÇ ¡ð ÍøÕ¾µØÍ¼  
 

¦¨ ר¼ÒרÀ¸ Specialist Viewpoint
¦¨ רҵÎÄÕ Speciality Article

------------------------------------------------

------------------------------------------------

----ÎÒÃÇÉó¤:
----ÒÔ²ßÂÔÖ¸µ¼Éè¼Æ£¬----------------------------×öÓÐÏúÊÛÁ¦µÄ¹ã¸æ£¬-------------------------ÒԵͳɱ¾´´Ôì¸ßÐ§Òæ£¡

------------------------------------------------

---±¾Õ¾¹Ø¼ü´Ê:
> ÉîÛÚ¹ã¸æ¹«Ë¾
> ÉîÛÚ¹ã¸æÉè¼Æ¹«Ë¾
> ¹ã¸æ²ß»®¹«Ë¾
> ÉîÛÚÆ·ÅƲ߻®¹«Ë¾
> VIÉè¼Æ¹«Ë¾
> ÉîÛÚ°ü×°Éè¼Æ¹«Ë¾
> ÓªÏú²ß»®¹«Ë¾
> ÉîÛÚ±êÖ¾Éè¼Æ¹«Ë¾
> ±êʶÉè¼Æ¹«Ë¾
> ÉîÛÚÉ̱êÉè¼Æ¹«Ë¾
> Æ·ÅÆÉè¼Æ¹«Ë¾
> ÉîÛڲ߻®¹«Ë¾
> ÉîÛÚÉè¼Æ¹«Ë¾
> LOGOÉè¼Æ¹«Ë¾
> ÉîÛÚÆ½ÃæÉè¼Æ¹«Ë¾
> »­²áÉè¼Æ¹«Ë¾
> ÉîÛÚ¹ã¸æÖÆ×÷¹«Ë¾
> CIS²ß»®¹«Ë¾
> CIÉè¼Æ¹«Ë¾
> SIÉè¼Æ¹«Ë¾
> ÆóÒµÐÎÏó²ß»®¹«Ë¾
> ÆóÒµÐÎÏóÉè¼Æ¹«Ë¾
> Õ¹ÌüÉè¼Æ¹«Ë¾
> רÂôµêÉè¼Æ¹«Ë¾
> ÍøÕ¾Éè¼Æ¹«Ë¾
> ÍøÒ³Éè¼Æ¹«Ë¾

------------------------------------------------

¹²´´Æ·ÅÆ£¬¹²Ó®ÌìÏ£¡

---------------------------------------------

 

     
¡¡¡¡

ÈçºÎ½â¾öÆ·ÅÆÃüÃûʱÄÑÓÚ×¢²áµÄÄÑÌ⣿

£¨×÷Õߣº¹²´´Æ·ÅƲ߻®»ú¹¹£©

£¨±¾ÎÄΪ¹²´´Æ·ÅƲ߻®»ú¹¹×¨¼ÒÔ­´´ÎÄÕ£¬ÈçÐè×ªÔØ£¬ÇëÓëÎÒÃÇÁªÏµ£¬²¢×¢Ã÷³ö´¦¡£Ð»Ð»£¡£©

¡¡¡¡ÔÚÐÂÆ·ÅƵĴ´½¨ÖУ¬¾­³£»áÓöµ½Ò»¸öÎÊÌ⣬¾ÍÊÇËù´´½¨µÄÆ·ÅÆÃû³ÆÓëÏÖÓÐµÄÆ·ÅÆÃû³Æ£¨»òÉ̱꣩Ïàͬ¡¢Ïà½ü»òÏàËÆ£¬¶øµ¼Ö²»ÄÜ×¢²á¡£ÄÇô£¬ÈçºÎ½â¾öÕâÒ»¸öÎÊÌâÄØ£¿ÏÂÃæÎÒ¸ù¾Ý×Ô¼ºµÄ¾­Ñé̸̸¼¸µãÌå»á¡£
¡¡¡¡ ÏÖÔÚÆ·ÅÆÃüÃûÒÑÔ½À´Ô½ÄÑ£¬ÔÚÎÒ¹úÒÑ×¢²áµÄÒ»°Ù¶àÍò¸öÉ̱êÖУ¬Æ·ÅÆÃû³Æ¶¼ÊǼ¯ÖÐÓÚ³£ÓõÄÈýǧ¶à×Ö¡£Ä¿Ç°£¬ÒÔÁ½¸ö×ÖµÄÃüÃûÒѺÜÄÑÔÙ×¢²á£¬ÒòΪ¼«Ò×ͬ×Ö»òͬÒô¡£ÕâÔÚÊ³Æ·Æ·ÅÆÃüÃûÖбíÏÖµÃÓÌΪÃ÷ÏÔ¡£Òò´Ë£¬Æ·ÅÆÃüÃûµÄ·¢Õ¹Ç÷ÊÆÊǶàÔª»¯£¨¶à×Ö»¯£©£¬²»ÉÙÐÂµÄÆ·Åƶ¼ÒÔÈý¸ö×ÖÉõÖÁËÄ¡¢Îå¸ö×ÖÀ´ÃüÃû¡£ËäÈ»Æ·ÅÆÃû³Æ×ÖÊý½Ï¶à£¬µ«ÔÚ´«²¥ÖÐÒ»°ã²¢²»¹º³ÉÕϰ­£¬ÊÂʵÉÏ£¬²»ÉÙÔÚ4¸ö×ÖÃüÃûµÄÆ·ÅÆÒѳÉΪ֪ÃûÆ·ÅÆ£¬È磺¿É¿Ú¿ÉÀÖ¡¢°ÙÊ¿ÉÀÖ¡¢Ä¦ÍÐÂÞÀ­¡¢Å©·òɽȪ¡¢µÙ»¨Ö®Ðã¡¢ÁªºÏÀû»ª¡¢ºã»ùΰҵ¡¢³É³¤¿ìÀֵȵÈ¡£
¡¡¡¡ Ãæ¶ÔÃüÃûµÄÄÑÌ⣬ÎÒÃÇ»á²ÉÓÃÒÔϼ¸¸öÓÐЧÊÖ¶ÎÀ´½â¾ö¡£
¡¡¡¡ 1¡¢ÒÔһЩÖÐÐÔµÄ×ÖÀ´ÃüÃû¡£
¡¡¡¡ ÒÔÍùµÄÆ·ÅÆ¸ü¶àµÄÊDzÉÓÃʵÌåÃû³ÆÀ´ÃüÃûµÄ£¬±ÈÈçÐÜè¡£¶øµ¼µ½¡°·ï»ËÂúÌì·É£¬Äµµ¤±éµØ¿ª¡±µÄ¾ÖÃæ¡£¶øÒÔÖÐÐÔµÄ×Ö¡°´ÕÆ´¡±ÆðÀ´ÃüÃû£¬½«Ê¹ºÏ³ÉµÄÃû³ÆÃ»ÓÐÃ÷ÏԵĺ¬Ò壬¼õÉÙÓëÆäËüÆ·ÅÆÃû¡°×²³µ¡±µÄ»úÂÊ¡£
¡¡¡¡ 2¡¢ÒÔ¸ü¶à×ֵĹ¹³ÉÀ´ÃüÃû¡£
¡¡¡¡ Á½¸ö×ֵį·ÅÆÃû³ÆÖظ´Âʸߣ¬¶øÒÔÈý¡¢Ëĸö×ÖÀ´ÃüÃû£¬¿É´ó·ù½µµÍÖØ¸´ÂÊ£¬ÈÝÒ××¢²á¡£Ä¿Ç°£¬Èý¸ö×ֵį·ÅÆÃû³ÆÒÑÏ൱¶àÁË£¬Ëĸö×ÖµÄÒ²ÈÕÒæ³£¼û£¬ÌرðÊÇһЩÍâ¹úÆ·ÅÆÒÔÒôÒë³ÉÖÐÎÄÃûʱ¡£ÒÔ¸ü¶à×ֵĹ¹³ÉÀ´ÃüÃûӦעÒâÒªÒ׼ǡ¢Ò×ʶ±ð¡£Ò»°ãÇé¿öϲ»Ó¦³¬¹ýÎå¸ö×Ö£¬·ñÔòºÜÄÑÈÃÈ˼Çס¡£
¡¡¡¡ 3¡¢¼Ó×Ö¡£
¡¡¡¡ ¼´ÔÚ²»¸Ä±äÒâÒåµÄÇé¿öϼÓ×Ö£¬Ê¹Ö®²»»áÓëÆäËüÆ·ÅÆÃû³ÆÀ×ͬ¡£±ÈÈ硰ϲ֮ÀÉ¡±ÔÚ×¢²áǰ±¾À´ÃüÃûΪ¡°Ï²ÀÉ¡±£¬ºóÀ´¼ÓÁ˸ö¡°Ö®¡±×Ö£¬µÃÒÔ×¢²á¡£
¡¡¡¡ 4¡¢½«ÖÐÎÄÖÐÒâÒå½ÏºÃµÄ´ÊÒë³ÉÓ¢ÎĺóÔÙÈ¡ÆäÒëÒô¡£
¡¡¡¡ Èç¡°ÀÖ°ÙÊÏ¡±£ºÓ¢ÎÄÃûΪ¡°robust¡±£¬ÆäÔ­ÒâΪ¡°¾«Á¦³äÅæµÄ¡±¡£
¡¡¡¡ 5¡¢ÖÐÓ¢ÎĽáºÏ£¬»òÕßÓÃÓ¢ÎÄ¡£
¡¡¡¡ ÕâÑùÏàͬºÍÏà½üµÄ»úÂÊ»áСºÜ¶à¡£Èç¡°TCL¡±¡°ÂÌA¡±¡¢¡°7UP£¨Æßϲ£©¡±¡£ÎÒÃǿɽ«¡°ÎåºÃ¡±±äΪ¡°ÎåH£¨»òÎéH£©¡±¡£
¡¡¡¡ 6¡¢»¨Ç®¹ºÂò¡£
¡¡¡¡ ÈçÏëÒªµÄÆ·ÅÆÃû³ÆÒÑÓÐÆäËüÆóÒµÇÀÏÈ×¢²áʱ£¬¿É³öÇ®¹ºÂò¡£µ«»áÐèÒª¼¸¸öÔÂʱ¼ä²ÅÄÜ»ñÉ̱ê¾ÖÅú×¼¡£±ÈÈçTCL¡°ÃÀÖ®Éù¡±¾ÍÊÇ´ÓËûÈË´¦¹ºÂò¶øµÃµÄ¡£
¡¡¡¡ 7¡¢½«Æ·ÅÆÃû³ÆÓëÆ·ÅÆLOGOºÏÔÚÒ»Æð×÷Ϊһ¸öÉ̱êÀ´×¢²á¡£
¡¡¡¡ ÏÖÔÚÒÔרÓÃ×ÖÀ´×¢²áµÄÉ̱êÒÑÔ½À´Ô½¶à£¬ÕâÑù´ó´óµØ½µµÍÁËÓëÆäËüͬÀàÉÌÆ·×¢²áÉ̱êÏà½üµÄ¸ÅÂÊ¡£µ«Ó¦×¢ÒâÉè¼ÆÉ̱êʱµÄÖ±¹ÛÐÔºÍÃÀ¹ÛÐÔ¡£
¡¡¡¡ ÁíÍ⣬ҪעÒâµÄÊÇ£¬Æ·ÅÆÃüÃûÓëÆóÒµÃüÃûÊDz»Í¬µÄ¡£¶ÔÓÚÆóÒµÃû³ÆµÄÃüÃû£¬ÔòÏà¶ÔÈÝÒס£Ö»ÐèÔÚµ±µØÓëÆäËüͬÀàÐÍÆóÒµ²»»áÀ×ͬ¾Í¿ÉÒÔÁË¡£
¡¡¡¡ Æ·ÅÆÃüÃûÓëÆóÒµÃüÃûÖ÷Òª±íÏÖÔÚ£ºÊ×ÏÈÔÚʹÓÃÉÏ£¬Æ·ÅÆÃû³ÆÖ÷ÒªÓÃ×÷²úÆ·ÖУ¬¼´ÒÔÉ̱êÐÎʽʹÓ㬶øÆóÒµÃû³Æ×÷ΪÉ̺ÅʹÓá£È»ºóÊÇ×¢²áµÄ»ú¹¹²»Í¬£¬ÆóÒµÃüÃû£¨¼´É̺ţ©ÔÚÒ»¶¨¹ÜÏ½ÇøÓòµÄ¹¤ÉÌÐÐÕþ¹ÜÀí¾Ö×¢²á£¬¶øÆ·ÅÆÃüÃû£¨É̱꣩ÔÚ¹ú¼ÒÉ̱ê¾Ö×¢²á£¨¿ÉÓÉÆäÐí¿ÉµÄ´úÀí»ú¹¹´ú×¢£©¡£ÔÚ²éѯ¹ý³ÌÖÐÇë×¢Ò⣬ÔÚÍøÉϺ͹¤É̾ÖËùËÑË÷µ½µÄÆóÒµÃû³Æ²¢²»Ò»¶¨Óë¸ÃÆóÒµËùÓÃµÄÆ·ÅÆÃûÒ»Ö£¬±ØÐë¾­¹ú¼ÒÉ̱ê¾ÖÕýʽ²éѯºó²ÅÄÜÈ·¶¨ÊÇ·ñÄÜ×¢²á¡£
¡¡¡¡ ÒÔÉϼ¸µã˼·£¬ÊDZ¾ÈËÔÚʵ¼ùÖÐËù×ܽá³öÀ´µÄ¿ÉÐз½·¨¡£Ô¸Óë¸÷λһͬ̽ÌÖ¡£

£¨±¾ÎÄΪ¹²´´Æ·ÅƲ߻®»ú¹¹×¨¼ÒÔ­´´ÎÄÕ£¬ÈçÐè×ªÔØ£¬ÇëÓëÎÒÃÇÁªÏµ£¬²¢×¢Ã÷³ö´¦¡£Ð»Ð»£¡£©

¡¡¡¡ ¸ü¶àÎÄÕ£¬Â½Ðø·¢±íÖУ¬Çë¹Ø×¢×¨ÒµÔÓÖ¾»òÍøÕ¾£¬»òµÇ½ÔÚGoogle»ò°Ù¶ÈËÑË÷¡£


 

 

   
 

| ·µ»ØÊ×Ò³ | ÁªÏµÎÒÃÇ | ÐÅÏ¢·´À¡ | Êղر¾Õ¾ | ÍøÕ¾µØÍ¼ | È˲żÓÃË | ÓÑÇéÁ´½Ó |
±¾Õ¾¹Ø¼ü´Ê£º¹ã¸æ¹«Ë¾|¹ã¸æ|¹ã¶«¹ã¸æ¹«Ë¾|¹ãÖÝ¹ã¸æ¹«Ë¾|¶«Ý¸¹ã¸æ¹«Ë¾|ÉîÛÚ¹ã¸æÉè¼Æ¹«Ë¾|ÉîÛÚ¹ã¸æ¹«Ë¾|¹ã¸æÉè¼Æ¹«Ë¾|¹ã¸æ²ß»®¹«Ë¾|Æ·ÅÆ²ß»®¹«Ë¾|VIÉè¼Æ¹«Ë¾|°ü×°Éè¼Æ¹«Ë¾|ÓªÏú²ß»®¹«Ë¾|±êÖ¾Éè¼Æ¹«Ë¾|±êʶÉè¼Æ¹«Ë¾|Æ·ÅÆÉè¼Æ¹«Ë¾|¹ã¸æÉè¼Æ|Æ·ÅÆ²ß»®|ÓªÏú²ß»®|VIÉè¼Æ|¹ã¸æ²ß»®|²ß»®¹«Ë¾|Éè¼Æ¹«Ë¾|LOGOÉè¼Æ¹«Ë¾|Æ½ÃæÉè¼Æ¹«Ë¾|ÉîÛÚ°ü×°Éè¼Æ¹«Ë¾|ÉîÛÚ¹ã¸æ²ß»®¹«Ë¾|»­²áÉè¼Æ¹«Ë¾|¹ã¸æÖÆ×÷¹«Ë¾|ÉîÛÚ¹ã¸æ|ÉîÛÚ¹ã¸æ¹«Ë¾|ÉîÛÚ¹ã¸æÉè¼Æ¹«Ë¾|¹ã¸æ²ß»®¹«Ë¾|Æ·ÅÆ²ß»®¹«Ë¾|Æ·ÅÆ¹æ»®¹«Ë¾
Copyright @ 2000-2007 Gongchuang Brand Planning Organization. All rights reserved.
99¾Ã¾Ã¹ú²ú¾«Æ·Ò»Çø¶þÇøÈýÇø,ºÚÈË¿ñÔêÈÕ±¾æ¤,³É ÈË Ãâ·Ñ »Æ É« ÍøÕ¾ÎÞ¶¾,ÈÕº«¾«Æ·ÎÞÂëÒ»±¾¶þ±¾Èý±¾É«